It’s no secret that snowboarding has made great strides in making the sport more accessible and inclusive, but a recent survey from Snowsports Industries America, has dubbed it the most inclusive of all winter sports.
The report highlights the diversity in snowboarding, particularly among Hispanic and Black athletes. Dubbed Deep Dive, the study analyzed data surrounding alpine skiing, snowboarding, cross-country skiing, and sledding, which totaled 30.26 million participants.
Hispanic women comprised about 25% of all female snowboarders, while Black men made up 13% of all male snowboarders. The study also found that snowboarders are younger, in general, and feature more young female participants.
The study is to be used as a resource for industry stakeholders, resort operators, and policy makers who look to understand the changing landscape of winter sports.
Photo: Mary Walsh
“This report represents important findings that the industry needs to take note of.” Nick Sargent, president of Snowsports Industries America, said in a press release.
“The diversity we’re seeing, especially in snowboarding and cross-country skiing, reflects the changing demographics of the US as well as the efforts to make these sports more inclusive and accessible to all communities. But, most important to remember, it’s not just about numbers; it’s about creating a welcoming environment where everyone can experience the joy of winter sports.”
Photo: Dean Blotto Gray
Researchers also found significant Hispanic representation in cross-country skiing. More than 20% the women who participated identified as Hispanic.
Snowboarding has been making monumental steps toward increasing diversity as of late. The Technically Doing It crew is made up of some of the most talented people in snowboarding: Erik Leon, Rob Roethler, LJ Henriquez, and of course, Zeb Powell. Headed up by filmer Luis Medearis – also known as Cuban Lu – the crew is currently working on a snowboarding movie featuring entirely Black and Brown riders. The crew was also featured in the latest Warren Miller film 75.
There are also nonprofits that have helped break down barriers.
Photo: Brian Nevins
The Hoods To Woods Foundation promotes the outdoors to inner city children through snowboarding. The co-founders Brian Paupaw and Omar Diaz grew up in New York City, and are using their love of snowboarding to pay it forward to the same communities that they grew up with. The organization brings kids from the inner city into the mountains, and provides them a consistent outlet throughout the winter to experience something different from the norms they see in the city.