Three beloved members of the snowboarding and skiing community have died in an avalanche in British Columbia.
Jeff Keenan, Alex Pashley, and Jason Remple were caught in a slide on Monday, March 24, 2025 north of Kaslo, the Vancouver Sun reported. A fourth person, who is from Nelson, is in critical condition. The slide happened in the Clute Creek watershed.
Keenan, 44, cofounded Dinosaurs Will Die with Sean Genovese. He is survived by his fiancé Leanne Pelosi and their son Khyber.
Pashley, 45, was the global sports marketing manager at The North Face. He is survived by his wife Erin.
Remple, 53, started Stellar Heli Skiing in 2005 with his wife Kerry Luckey. They bought the Kaslo Hotel in 2022, the Sun reports.
Tributes to the three have poured in from across the snowboarding world. Here are just a few of them:
The North Face
“We’re heartbroken to share the loss of our friend and colleague. Alex Pashley’s curiosity and kindness left a mark on everyone who had the privilege of working, riding, and running alongside him. Pashley was an explorer to his core: As a photographer, he captured the nuances that transform a good story into a great one, and was celebrated and showcased across major snowboard publications. And he loved being on a board just as much as being behind the lens, building community through deep powder and big lines.”
Leanne Pelosi
“Jeff, you’ve always been there for me. This is absolutely beyond devastating. Endless gratitude for you showing up in my life in the early 2000s. I’m forever grateful to eternity for the depth of love I got to experience. 20+ years of pure love and adventure before welcoming our first child.”
Jeff Pensiero
“Jeff was just setting into his job as a super dad. He was a legend of snowboarding, helping others to reach their potential while reaching his own. His love for Leanne was infectious, his work in snowboarding won’t be forgotten. Rest in powder Jeff.”
“(Jason Remple) and I grew our businesses together over the past 15 years, maybe more. We talked often, and I was always so impressed with what he had accomplished. Guiding, and running a business, and hotel, and a large growing family is a LOT! But Jay seemed to always want to go out on the water or out for a bike ride with friends, always had time for a chat, and was incredibly kind…I’ll miss our conversations, your inspiration and wisdom, and spending time with you at Stellar in the mountains. Rest in peace friend, you will be missed.”
“Pashley was a good friend, and adventurer, a huge supporter of many…and looked good on a ski doo as well. I’m gonna miss you Alex, you lived a hell of a life, and made a large impact on all of us. You will be missed.”
Jody Wachniak
“Heartbroken doesn’t even begin to describe how I feel to share the loss of three key pillars of our community in a devastating avalanche yesterday.”
Selema Masekela
“There are some people who when they enter the room, their energy becomes THE energy. Alex Pashley was said people. He didn’t have a zest for life. Pashley was wholly infected with LIVING. A light beam leprechaun of awesome. You left an interaction with Alex with your tires fully pumped up, only then suddenly aware you’d even had a flat tire. This man loved making people feel good. Lived for it.”
Darrah Reid
“Jeff, you had an enormous impact on my life and so many others. This isn’t fair and nothing will ever be the same again. Thank you for being my friend and thank you for always believing in me. I will miss you so fucking much.”
Brolin Mawejje
"Rest easy. Lost a few great souls lately. I’ve always known life is short, but lately, I’m starting to fill it. I’d like to bring more joy into this world like you both did for so many."
Parker Duke
"Love you Jeff. You inspired me so much and always will. Your smile, laughter, and warm spirit was contagious. Forever grateful for our time together and to be your friend."
Union Binding Company
“We’re going to miss you, Jeff. You did so much for so many people, both inside and outside of snowboarding. You kept us laughing and smiling every time we crossed paths and worked together.”