Back in 2015, Trevor Andrew was painting in his Brooklyn studio when he got a call from Gucci creative director Alessandro Michele.
The two-time Olympic snowboarder turned to music after a cracked vertebrae left him unable to compete in 2004. Next came his studio art. In 2012, he spray painted his Gucci Ghost logo all around New York City, before he was eventually recognized by the luxury brand. He collaborated with Gucci on its fall 2016 collection, which was later donned by celebrities like Beyonce, Rihanna, and Nas.
“It was just really an art project that was a visual to highlight the music, because I did an art project called The Gucci Ghost EP,” he said.
Now, he’s bringing that creativity home, in partnership with Ride Snowboards.
Two Ride snowboard models – the Psychocandy and the Zero – feature the design work of Andrew. Kids can get in on the action too, a Zero Jr. is also a part of the lineup.
Andrew also worked on a boot – the Lasso – and a binding – the A-6 – for the collection. “It’s not just doing a graphic and dipping, I’m actually not going anywhere. I’m here with Ride,” Andrew said in a promotional video.
The board graphics are inspired by the first snowboard that Andrew ever rode, a Black Snow that he picked out of a catalogue his mom brought home from the local ski hill she worked at in Nova Scotia.
“Some of us recognize as a pro snowboarder with unbeatable style,” Ride said on its website. “Some recognize Trevor for his music or unmistakable artistic endeavors (including the iconic “Gucci Ghost”). RIDE is happy to announce a run of product designed by the icon himself, Trevor Andrew.”
Stan Evans
As of November 27, the Zero Jr. remained the only snowboard still in stock. Sizes of both the Lasso boots and A-6 bindings were still available.
“Coming off of snowboarding professionally, I was just inspired in a different medium. I was doing music, and I started messing around with fashion,” Andrew said.
“I think that has always been a part of my excitement with snowboarding, having the opportunity to make my own stuff. That was the first time I got to imagine something and create it, and have the means to do it and have that infrastructure to show me if you just see it, there’s always a way to bring it to life.”
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